Penniless Socialite: On a Budget: Social Dress Shop

Friday, February 22, 2013

On a Budget: Social Dress Shop

Boots: Macy's (worn here, similar here) | 
Bracelets: giveaway win, Guess, Forever 21 (worn here, similar here, here & here)

A few weeks ago I won a shop credit to Social Dress Shop.  I was smitten with all of the pretty party dresses in the shop.  I couldn't make up my mind!  And then, Social Dress Shop started a "Budget Chic" section!  So, I bought two dresses.  When my dresses arrived I knew that me and Social Dress Shop would have a long relationship.  I wanted to get to know the brains of the operation that would be taking up some space on my bank statement.  So, here's my little interview with Sarah!

Q. How did you get started with Social Dress Shop? 
A. Social Dress Shop has been a dream of mine for a few years, in one form or another. I literally woke up last year and decided to make my dream happen. 

Q. How do you decide what items to sell in your shop
A. I am so so extremely proud of the designers that we carry. Many of my designers have the following in common: young female entrepreneurs, chose to manufacture in the US, and are incredibly knowledgable about the changing face of fashion. Also, since I am the buyer, with every dress I ask myself "would I wear this"? If the answer is no, I don't buy it. 

Q. What prompted you to start the "budget chic" section of your website? 
A. Budget Chic was something I wanted to do for my customers who said to me "I love your style, but I would love if you carried lower priced things". It was sort of an "ask and you shall receive  moment. "Budget Chic" has been live for two weeks and has really taken off. It has been a great business decision. 

Q. Who are your style icons? 
A. Olivia Palermo, Jenny Lewis & Sofia Coppola. Oh and who isn't influence by the Olsens, am I right?

Q. If you could be on any reality TV show, which one would it be?   
A. This is a hysterical question as I have a friend who was just on one. Also, one of our newest designers is going to be on Fashion Star this season (Go Hunter Bell!). I hate any type of conflict or stressful situation, so I'd probably want to be on Barefoot Contessa, Ina is the coolest. 

Q. What are some of your favorite pieces in your shop right now? 
A. Without a doubt the Madison Marcus Hot Pink Neon Collar Dress, the Heidi Merrick Vegan Leather Dress, & all of the Rory Beca Maxi dresses!

Q. Who are some celebrities that have been seen wear items from Social Dress Shop?  
A. Mostly bloggers, Blair Eadie of Atlantic-Pacific just wore the Camilla and Marc Sofia dress from our store. But Zooey Deschanel is constantly seen wearing Erin Fetherston frocks (that she did not get from SDS ha)

Q. What celebrity would you LOVE to see wearing stuff from your shop? 
A. I am pretty obsessed with Tina Fey, she's the most! Or either Fanning sister, how cool are they?

Q. Which celebrity would you HATE to see wearing stuff from your shop? 
A. This is also hysterical. Hmm...  
(Hey, it's Tara.  This is why I have a blog and not a shop.  I would've answered this question by saying I did not want the hot messes that are Lyndsay Lohan, Tara Reid and Amanda Bynes to wear my stuff.  In fact, I would send them items from competing clothing lines and hope that they had a vodka fueled rage in it.  Again, Sarah is a diplomatic awesome business lady...I mostly care about comedy.)

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